Main entrance: 25-27 Hackney Road, E2 7NX, London, UK.
Weekend and After hours access is via Waterson Street E2 8HL
Postal address: 38 Kingsland Road, E2 8DD, London, UK.
Frieze Sculpture 2020. Courtesy of Frieze / Stephen White
Regent's Park, London
Frieze Sculpture opens in the English Gardens of Regent's Park, London, from October 5 2020 and is free and open to all. Explore outdoor works by international artists including Pi Artworks represented artist Fabio Lattanzi Antinori's work ''AD KEYWORDS''.
The sculpture will visualise the current price of the words that will be most searched for on-line, in the area surrounding Regents Park and Frieze, as they are assigned a price by digital advertisers such as Google Adwords. These are also the words that the sculpture itself should use in order to advertise its presence on-line and ultimately drive more people to its physical location.